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ABOUT

Paiden was built for the modern metropolitan woman. Our inspiration is rooted in functionality and building a core wardrobe, with each piece aspiring to seamlessly transition from work to social settings.

The London based brand sets out the intention of creating sustainable development and growth, with those factors being the central element in designing our collections; prioritising slow, organic foundation building.

 

 

MADE TO ORDER VS PRE ORDER

Some of our garments are made to order in a small factory in North London. We only produce pieces once an order is placed, ensuring our commitment to eco-conscious production. For popular items, we move to pre-order where you can secure your order before production is complete. 

 

SUSTAINABILITY

One way we can all make a difference is by choosing more conscious products. We exclusively use deadstock fabrics to help reduce textile waste. 'Deadstock' refers to unused fabric rolls left over from fashion designers and manufacturers, which would otherwise be discarded. Repurposing these materials is a more sustainable approach, as it requires less water and energy than producing new textiles. once a fabric is used up, the style is finished - though we may bring it back using different deadstock fabrics in future releases.

We buy no more than 100 metres of deadstock fabric, meaning that the maximum stock that can be made in one fabric is 100. 

 

 


Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™