ABOUT PAIDEN

Paiden is built for the modern metropolitan woman, founded November 2024. Our inspiration is rooted in functionality and building a core wardrobe, with each piece aspiring to seamlessly transition from work to social settings. The London based brand sets out the intention of creating sustainable development and growth, with those factors being the central element in designing our collections; prioritising slow, organic foundation building.

Paiden is the combination of our Founders middle and last name. By using the combination of names, the brand feels adjacent but not fully the property of the founder. For the founder, it became a nickname, almost an alias, a second personality. The name reflects the founder’s ongoing exploration of individuality and transformation - themes that inform every collection.

One way we can all make a difference is by choosing more conscious products. We exclusively use deadstock fabrics to help reduce textile waste. 'Deadstock' refers to unused fabric rolls left over from fashion designers and manufacturers, which would otherwise be discarded. Repurposing these materials is a more sustainable approach, as it requires less water and energy than producing new textiles. Once a fabric is used up, the style is finished - though we may bring it back using different deadstock fabrics in future releases.